A new standard for sustainable performance

People don't leave their lives at the door when they come to work.

Being human and performing are one.

Colleagues talking around a table in warm daylight; a woman with her chin on her hand smiles as she listens.
COSMASELF · HOME · WORK

01Our vision

Imagine a world where you can be fully human, and perform at your best.

Together, we create the new standard for how we work. One where you don't lose yourself along the way.

Our core message

Being human and performing are one.

People don't leave their lives at the door. SELF, HOME and WORK shape each other every day, over TIME. When organisations see the whole person, performance becomes sustainable.

02What you will experience

What changes when COSMA is part of your organisation.

As an employee

You feel seen.

A private moment that is yours. You see how SELF, HOME and WORK are doing, and what you need to perform at your best.

As a leader

You know where to start.

You understand what drives your team's energy and performance, and you have the support to start the right conversations.

As an organisation

You invest in what works.

You see patterns, never individuals, and invest in the conditions that make performance sustainable.

03Do you recognise this?

Three questions for leaders

  1. 01

    How many of your people go home with energy today?

  2. 02

    Who in your team is running on reserve right now?

  3. 03

    If you recognised the signals today, would your managers know what to do next?

The best leaders don't just see performance. They see the people behind it.

Discover how COSMA helps your teams

04The whole picture

Today, organisations only see one third of the picture.

Every person has their own story. We all bring something to work, visible or invisible. SELF, HOME and WORK shape each other every day, and change over TIME.

Three overlapping circles: SELF (energy, recovery, meaning, boundaries), HOME (mental load, care, relationships, support) and WORK (performance, leadership, psychological safety). In the first state only WORK is filled. SELFEnergy · RecoveryMeaning · Boundaries HOMEMental load · CareRelationships · Support WORKPerformance · LeadershipPsychological safety TIME
PrivacyPeople see their whole picture. Organisations understand the conditions behind it, never individuals.

05The COSMA app

Your whole life.
One quiet moment.

See how SELF, HOME and WORK shape your performance.

  • PersonalPersonalised insights and personalised actions.
  • Over TIMERecognises your patterns over time.
  • Early signalsNotices signals early, and connects people to interventions and existing support.
  • Human intelligenceFor target groups, teams, business units and the whole organisation.
Three levels of insight
  • Personal insight across SELF · HOME · WORK
  • Your own patterns over time
  • Personalised actions and next steps

Only you see your results.

Individual results stay with the person. Teams and organisations only see anonymised and aggregated group patterns, never at individual employee level.

The COSMA approach

One integrated solution for sustainable performance.

From personal awareness to organisational understanding and meaningful action.

Choose your starting point

The complete solution

Start your transformation.

Build an organisation where people perform at their best, and stay there.

A speaker on stage in front of the COSMA logo, addressing a full room.
  1. StartKick-off of the transformation
  2. LaunchAn energising event for your people, and the launch of the COSMA app
  3. MonthlyTeam and organisational insights, and dialogue
  4. QuarterlyLeadership conversations
  5. OngoingFollow-up actions
    • Working together on what we've learned and implemented
    • Theme events and expert sessions based on patterns, such as young families, menopause and sustainable performance
    • Turning signals from the app into action: events and expert sessions
  • 01 · The appPersonal insight & action
  • 02 · Intelligence & advisoryUnderstand the conditions
  • 03 · Events & programmesActivation events & in-depth programmes
Start your transformation
Your selectionClick a module above to see what it includes
Discuss the complete solution

06The business case

Your P&L shows the outcome. COSMA reveals the conditions behind it.

People are the largest investment most organisations make, yet leaders steer on what has already happened. COSMA gives them a view of the conditions that drive performance, so they can act on causes rather than outcomes.

  1. Human conditionsSELF × HOME × WORK × TIME
  2. Human performanceEnergy, focus, clarity, decision quality
  3. Team performanceCollaboration, execution, resilience
  4. Organisational resultsProductivity, retention, growth

ORGANISATIONS MEASURE THE END RESULT,  COSMA HELPS THEM UNDERSTAND THE BEGINNING.

Two levers. COSMA helps you with both.

As a CEO, you steer on revenue and costs.

Revenue↑

People with energy perform better. Teams that are seen, deliver more.

Costs↓

Less dropout, and better, more targeted use of all the support you already have.

COSMA helps improve the overall profit margin of your organisation.

07Who we are

Laura Hendriks and Vera Sonneveld standing side by side, smiling.
Laura Hendriks & Vera Sonneveld, co-founders

Two journeys. One shared mission.

We come from different experiences, but share a belief in what's possible when we see people as a whole.

Together, we bring deep expertise in strategy, leadership, performance and workforce transformation, combined with personal experiences that have fundamentally shaped how we see the world we live and work in.

We founded COSMA to change how organisations understand people and performance.

Being human and performing are one.

Laura Hendriks

CEO and Co-founder of COSMA

I was always the one who delivered. And the world rewarded me for it.

From playing volleyball at the highest national level to working alongside executive boards, performance has been part of my life for as long as I can remember.

Read Laura's storyClose

I built my career in strategy, leadership and large-scale transformation. Working across organisations, I helped executive teams turn ambitious strategies into meaningful results. From shaping ABN AMRO's sustainability strategy to leading complex transformations and building high-performing teams.

I loved it. The challenge. The responsibility. The people. The possibility of creating real change. And I delivered. Again and again.

Every achievement brought recognition, trust and new opportunities. And with them, more responsibility. More expectations. More pressure. The better I became at carrying it all, the more there was to carry.

Until one evening, I found myself crying in the bathtub. From the outside, I was thriving. On the inside, I knew something had to change.

I had become so good at achieving that I had forgotten how to simply be.

That moment changed the direction of my life.

I began to slow down. To listen. To reconnect with myself. To discover that my worth was never something I had to earn. And something beautiful happened.

I didn't lose my ambition. I found the freedom to choose how to use it.

Today, I bring that same strategic drive, energy and love for transformation, but from a place of greater awareness, trust and joy.

And I see organisations differently. I know what extraordinary performance looks like. I've helped create it. But I also know how much can remain invisible behind impressive results.

What if we understood not only what people achieve, but what enables them to perform at their best?

That's why I co-founded COSMA with Vera.

To bring together everything I believe in: human potential, strategic transformation and the power of truly seeing people. Because I believe our greatest potential emerges when we no longer have to choose between who we are and what we can achieve.

Vera Sonneveld

Co-founder of COSMA

I've spent my career transforming the way organisations work. Becoming a mother changed the way I understood the people within them.

Throughout my career, including my time at Deloitte, I've worked at the intersection of strategy, workforce transformation and leadership.

Read Vera's storyClose

I've led a team of 55 people and worked on complex organisational transformations, helping businesses rethink how they organise, develop and empower their people.

I know what it takes to lead change. To build strong teams, navigate competing priorities and deliver results. And I know the responsibility that comes with leadership, especially when people are counting on you.

I've always believed that people are the driving force behind every successful organisation.

But nothing prepared me for what happened when my daughter was born.

At just eight weeks old, she needed surgery. At twelve weeks, she needed another. Two operations. In the first three months of her life.

The uncertainty. The sleepless nights. The hospital days. Coming home to a reality so different from the one I had imagined.

Suddenly, everything I thought I could manage was challenged.

I wasn't a different person at home than I was at work. I was one person, carrying it all.

And that experience made something deeply clear to me. Behind every professional is a whole human life.

A parent lying awake at night. Someone caring for a loved one. Someone carrying worries they never speak about.

People don't leave those parts of themselves behind when they walk into work. Yet organisations often see only what people deliver, not everything that shapes their ability to perform.

What if we started seeing the whole person?

Not just their role, their responsibilities or their results. But the human being behind them.

SELF. HOME. WORK. One interconnected life.

That's why I co-founded COSMA with Laura.

To bring together my experience in workforce transformation and leadership with something I now believe more deeply than ever: sustainable performance begins with understanding the whole person.

I believe we can build organisations where ambition and humanity strengthen each other. Where people feel seen, can contribute fully and find joy in what they do.

Because we cannot control everything life brings.

But we can change the way organisations make room for being human.

08Trust

Trust, privacy & positioning.

Clear about what COSMA is, and what it is not.

What COSMA is not

  • Not a medical device
  • Not a diagnostic tool
  • Not a replacement for HR, coaching or healthcare

What COSMA is

  • An early insight platform
  • A personalised prevention companion
  • A bridge between awareness and action
  • A catalyst for sustainable performance
Your answers are yours
Individual results are only visible to the person.
Group patterns only
Organisations see anonymised, aggregated patterns, above an anonymity threshold.
A mirror, to reflect on SELF, HOME, WORK
COSMA never diagnoses, labels or ranks people.

Let's build the new standard together, where being human and performing are one.

Start a conversation info@cosmainstitute.com